Anthony Drake & Associates
A private security firm.
SERVICES:
Complete Rebrand
Website Overhaul
Content Creation
Social Media Management
Business Development
Form Suite
Operations Assist
Complete Rebrand
After 2 years into the business as The Drake Group, Inc., owner, Anthony Drake, decided to make a change to his business structure. This would ultimately entail a complete rebrand. With security companies being a dime a dozen in L.A., he wanted an easily-recognizable look that would easily be approved by BSIS and translate well to their required uniform patches and badges. After several rounds of comps, he grew to like a very simple design we proposed. With the logo complete, we created a tag that perfectly encapsulates how this humble private security firm is trusted by the biggest clientele list imaginable.
Website Overhaul
Out with the old, in with the new! We completely scrapped the old website and migrated over from GoDaddy to Squarespace [our web builder of choice], writing copy, adding a more personal touch, establishing a new brand identity, and making the most of the limited new photo content we had at the time. To keep things fresh, we would plug in new content as it became available.
Content
From headshots to trainings to gear, we captured as much as we could over the course of fifteen months to build their original content arsenal.
Social Media
One of the battles with social media is creating original content that drives organic traffic . We were handed the reigns to AD&A’s social media accounts a few months after coming on board. Implementing the standard schedule of posting at the same day and time three times a week, leveraging original content with simple graphics, and curating the pre-existing Following audience, we were able to double their Instagram Follower count in less than a year and increase overall exposure, attracting the attention of big names in the private security and firearm industries.
Business Development
Most business owners big and small can attest to 2020 and 2021 being complete anomalies in terms of both success and failure. The private security industry was one of the hardest hit; not to mention in L.A. where nearly all big special events where postponed for way too long. Despite rising crime rates, security is still one of the first things to go when business owners need to cut back on costs. We made the most of the situation and focused more on building their foundation in addition to still beating the pavement and prospecting. Hubspot was implemented as a CRM, new proposal presentations attracted new clients, and existing clients agreed to significant rate increases.
Form Suite & Marketing Materials
A new name and logo meant a complete overhaul of any and all touch points, which included paperwork. Given the nature of this businesses, there were a lot of forms and then some. Fun times! We went the extra mile and painstakingly went through every single form from start to finish, proofreading, fact checking, creating fillable forms, and stylizing to stay on brand.
Staying on brand, we designed a standard email signature, business cards, car magnets, and service flyers.
Operations Assist
Judging by AD&A’s client list, you wouldn’t expect it essentially started as a one-man show. Mr. Drake’s bandwidth is no joke. We stepped in and offered our expertise wherever we could—implementing checklists to track new hire on-boarding and receipt of SOPs, shopping for Made in USA uniform vendors, and posting recruitment ads on various job boards.
“I've been acquainted with Brandon and Patricia Aquino for some time now and will say without a doubt they are the most trustworthy, knowledgeable and kind people I've met. I've had the pleasure of doing business with them and also getting to know them as individuals. In the business aspect, they are responsible, reliable, forward-thinking in all they do and highly creative to boot. I trust them implicitly. On the personal side, I am blessed to call them friends, as they would give you the shirt off their back. I'm truly blessed to call them both business partners and friends.”
ANTHONY DRAKE & ASSOCIATES CEO
EDWARDS & DRAKE COO
TONY DRAKE