SIAKA FOR ASSEMBLY
A candidate for CA State Assembly District 43.
SERVICES:
Graphics
Photography & Content Creation
Website Refresh
Social Media Management
Event Planning & Production
Campaigning & Fundraising
. . . basically everything but the kitchen sink
Siaka already had a website and had been passing out hundreds of postcards by the time we came on board (just under 2 months from voting day), so we did our best to softly finesse his established campaign look and feel. We refined his logo, created flyers for his events, and put together a thorough spread of slides showing how he differed from his opponent on key issues.
Graphics
Photography & Content Creation
We snapped a few shots at his events since we were joined at the hip but had the added benefit of already having a lot of usable creative content to work with. This expedited cutting the “hero reel” for his new website, putting together a little commercial for his biggest event, and creating posts for social media.
Website Refresh
This was a serious website refresh that involved regular maintenance, as new endorsements, resources, and appearances stacked up. We had a lot of usable material from the old site that just needed some copyediting and refinement. The positive feedback could not have been more rewarding, confirming we effectively elevated the viewing experience, created a more dynamic layout of resources and information, and essentially proved that campaign websites can be as engaging if not more without having to stick to the typical mold. It had the capability of being translated entirely into Spanish with the click of a button.
Social Media Management
Well, this was a fun one! It’s not everyday that you try to take on social media management for a client who is on the CA Secretary of State’s official censorship list. Who knew that even existed? Nevertheless, we powered through as best we could, expanding Siaka’s reach via Rumble, NextDoor, Gab, and PublicSq. (back when they had a social media feature); fighting the Meta algorithm by pushing user-generated content; and reminding followers to stay tuned amidst Big Bro’s shenanigans.
We treat platforms like YouTube and Rumble as social media, therefore requiring the same streamlining process that we apply for overall brand management. Siaka had a TON of videos posted by various creators for his numerous speaking engagements. We scoured the interwebs to find whatever we could and uploaded as much as we could to both channels, to then be featured on his website.
Event Planning & Production
We ensured Siaka was well heard and well lit for his in-person Meet & Greet. He had a good `ol time driving our Jeep around the valley for his Drive the Vote Caravan—doors off, of course! We also assisted in the planning and execution of his second Valley Community Activation Day, finding the perfect location at a local church, inviting local organizations and businesses to table, and lending our photobooth to help make memories.
Campaigning & Fundraising
Aside from blasting any and all campaign activity on the daily on social media, we set Siaka up with a branded newsletter. Again, we opted to break away from the typical campaign mold to help Siaka stand out from the sea of campaign emails that were flooding everyone’s inboxes at the time.
Thanks to Siaka’s sizable Instagram following, we were able to help him fundraise a surprising amount through simple Direct Messaging. From what we know, he raised more money through DMs than through a standard text messaging campaign!
“BP Group played a pivotal role in my political campaign during the 2022 election season. Their expertise in modern marketing techniques brought a fresh and dynamic approach to showcasing my campaign message.
Their proficiency in website design ensured a user-friendly and visually appealing online presence, which significantly enhanced our outreach efforts locally and across the country. BP Group's innovative social media branding strategies effectively amplified our campaign's visibility across various platforms, engaging a broader audience and fostering meaningful connections with voters.
One of the standout qualities of BP Group is their ability to infuse campaigns with a contemporary flair, aligning branding elements with current trends and preferences. This modern perspective not only distinguished our campaign from others but also resonated deeply locally.
Overall, BP Group's contribution was instrumental in shaping the success of my political campaign. Their professionalism, creativity, and dedication to excellence make them a valuable partner for any organization or individual seeking to make a meaningful impact in the digital landscape. I highly recommend BP Group to anyone in need of innovative marketing solutions.”
SIAKA MASSAQUOI
ACTOR, ACTIVIST, FORMER LA GOP VICE CHAIR