Thin Line Events
A live event production company.
SERVICES:
Event Promotion
Content Creation
Social Media Management
Business Development
Operations & Production
Thin Line Events is a very unique client for us. Full transparency: they’re dear friends whom we are blessed to call family. Their mission is to produce events, concerts, and festivals in an effort to ultimately support first responders, military, and their families. They started in November of 2021 and had their first event—a concert with country music superstars, sponsored by a major telecommunications conglomerate, benefitting 8 charities—lined up by March of 2022 to go up on June 18. Unheard of. Their team of 3 called our team of 2 and asked us to assist in all things marketing, but it quickly became an “all hands on deck” type of scenario. By God’s grace, we were able to provide our marketing, administration, and production experience to successfully execute a benefit concert from the moment the ink dried to tear-down.
Event Promotion
If walls could talk. We had the most incredible experience working with this client. Did we mention that we were brought on just under 3 months to the day of the event? No easy task. Between living in an entirely different state and working with a shoe-string budget, we managed to touch nearly all forms of media and took advantage of every cost-effective option possible. Our ads were running on social media, a digital billboard, on the radio with giveaways, during sports events at the venue, printed and displayed in storefronts, email blasted via Ticketmaster, and more.
One of our best takeaways was learning more about advertising tools on major social media platforms and utilizing industry standard editing software to create dynamic, original content. We created a thorough schedule with the goal to post 6-7 times a week. Posts would include spotlights on the beneficiaries, commercials highlighting the country music stars, statistics regarding the many unknown ailments that plague first responders, press features, and re-posts of first responder humor.
Social Media Management
Operations & Production
You really have no idea how much goes into a major event like a concert until you’re actually working it, feeling like you’re running around with your hair on fire. We lent our experience in hospitality to make sure all accommodation needs were met, assisted with transportation arrangements, managed giveaways for the VIPs, designed and ordered the step-and-repeat, provided comms for the day of, and much much more.
Content Creation
Being a brand new company, we had to start almost completely from scratch. The only things already in place by the time we came on board were the logo and a digital flyer. This already posed a challenge for us, since we had to take a design outside of our typical look and roll with it. We had to work quickly to develop various mediums of content that could be used across various platforms and had the approval from the title sponsor’s legal team. We maximized content from our sponsors and beneficiaries and squeezed whatever we could out of the artists to help drive our social media. We also managed, captured, and edited the photos and video taken the day of the event.
Business Development
Who doesn’t travel cross country with a newborn, a toddler, and a dog? We sure did, but please don’t ask us to do it again. Nothing beats face-to-face networking, so we packed up the Jeep and traveled from Los Angeles, California to Frisco, Texas with 3 weeks left until the big day. We attended the Chamber of Commerce mixers, a Rotary Club meeting, events put on by our local beneficiaries and sponsors, and endured the grueling humidity and heat to post our flyers at local businesses. The goals of selling tickets, selling VIP booths, and acquiring more sponsors were worked all the way up until the day before the event. As for the backend work, we introduced the client to HubSpot, Trello, and Slack to stay organized.